How to Find Off-Market Software Acquisitions on X and Reddit
Two overlooked platforms for sourcing your next acquisition
Bryan Hunsinger
July 11, 2025
Sponsored by
After sharing my strategy for finding acquisition opportunities on IndieHackers, I got a few messages asking:
“What other platforms are good for sourcing off-market SaaS?”
My two go-tos: X (Twitter) and Reddit.
These platforms aren’t marketplaces, which is exactly why they’re powerful. There’s less competition, and you’re talking directly to builders.
Here’s how I use them to find deals:
🐦 X (formerly Twitter)
X is where indie SaaS founders build in public. Many share revenue, product updates, and frustrations about growth or burnout.
What to do:
Follow relevant accounts
Builders like @levelsio, @csallen, @dvassallo, and @itsrennak are just a few examples. Look for people sharing real metrics and product screenshots.
Search for exit intent
Use X’s search with filters like:
“looking to sell my SaaS”
“burned out” + “project”
“monthly recurring revenue” + “open to offers”
“acquired my” + “SaaS”
Engage genuinely
Don’t cold DM with “can I buy your business?” Build rapport. Like, comment, offer insight. Then transition to a DM with value and curiosity.
Set alerts
Use tools like TweetHunter or Hivoe to get alerts when someone tweets keywords like “acquire,” “SaaS,” “microstartup,” etc.
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Reddit is full of indie founders quietly sharing their struggles or wins under semi-anonymous usernames.
Where to look:
r/Entrepreneur
r/SaaS
r/startups
r/sideproject
r/IndieHackers
What to look for:
Posts like:
“Thinking of selling my SaaS”
“Hit $1k MRR, not sure what to do next”
“What’s my micro SaaS worth?”
Commenters who hint at struggling to grow or manage a project
How to engage:
Reply with thoughtful feedback or encouragement. Redditors dislike hard pitches, so you need to earn trust before offering to chat privately.
Why This Works
Most founders don’t list their businesses on marketplaces until they’ve tried everything else.
That means:
✅ Less competition
✅ Better pricing
✅ Direct convos with the owner
✅ Creative deal structuring opportunities (like rev shares, seller financing, etc.)
Bonus Tip
When someone says, “I might sell” .. that’s a signal, not a dead-end.
Ask:
Why now?
What would a great outcome look like for you?
Would you be open to a call?
If they’re not ready now, stay in touch. Some of my best deals started as a casual DM months before the actual transaction.
If you’re actively looking to buy, X and Reddit are underrated goldmines. You just have to show up consistently, listen, and be human.
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