The Hidden Costs Buyers Overlook in SaaS Acquisitions
Why your "great deal" may not be as cheap as it looks
Most SaaS buyers focus on the headline numbers:
💵 MRR
📈 Growth rate
💰 Seller’s discretionary earnings
But the real risks are often buried below the surface. Miss them, and your deal ROI gets crushed.
Here are the 5 hidden costs I see buyers overlook again and again:
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1. Deferred Revenue Liability
SaaS loves annual prepaids. Sellers pocket the cash upfront, but you, the buyer, still owe the service.
Example: $300K in prepaid contracts collected in December. You buy in January. Guess who’s delivering 12 months of service with no cash coming in?
Fix: Adjust for deferred revenue in your LOI.
2. Churn Lag
Churn doesn’t show up instantly. Customers often stop using the product months before they cancel.
Example: A product shows “3% churn,” but usage data reveals a wave of silent churn coming in the next quarter.
Fix: Always request usage metrics, not just billing data.
3. Support Backlog
That “lean” support team the founder brags about? Often it’s just them, answering tickets at midnight.
Once you step in, you’ll need:
More staff
Better tooling
Training and knowledge transfer
Fix: Bake in the cost of scaling support properly.
4. Technical Debt
Codebases often look “fine” at a glance, but hide years of shortcuts.
Outdated frameworks
Missing test coverage
Single dev dependency
No CI/CD pipeline
Fix: Always do a technical diligence review. Budget for cleanup.
5. Customer Concentration Risk
One whale account paying $20K MRR might look great, until they churn.
Sellers often spin it as “proof of enterprise demand.”
In reality, it’s a risk multiplier.
Fix: Model your downside if the top 1–2 customers walk.
The Takeaway
Great SaaS businesses don’t come cheap. But “cheap” SaaS deals often come with these hidden costs attached.
Buyers win by pricing risk into the deal upfront, before it becomes their problem.
Do your diligence. Adjust your structure. Protect your downside.
That’s how you turn a deal that looks good into one that actually is good.
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